Brampton eyes sponsorships, naming rights and ads as creative methods to earn extra cash
Will it be the Burger King community centre? The Home Depot park? Or the Westjet swim program?
Anything is possible as the city contemplates putting eight of its facilities and lots of programs and events up for corporate naming rights and sponsorships under a proposed policy that would help generate non-tax revenue for a city feeling the financial squeeze.
Corporate partners could bring an estimated $2 million a year into city coffers, according to estimates.